The softest t-shirts you'll ever own.

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12M through Youth Large Shirts

Cozy. Comfortable. Gender Neutral.

3M through 12M Onesies

Keep your babes warm this winter!

Monarchs Matter Shirt - Kids


The monarch butterfly is one of the most recognizable species in North America and it’s in trouble.

Numbers of monarchs have drastically decreased over the last 20 years, but together we can help bring awareness to this important topic!

Product Info

  • Cream and Mustard: 100% cotton
  • Mauve & Heather Olive: 50/25/25 triblend (poly/cotton/rayon)
  • Sizing: See size chart in product images for more details. Measurements can vary up to 1 inch depending on color, material, etc.
  • Manufactured in a WRAP certified, eco-friendly, anti-sweatshop environment.
  • Professionally printed in McCook Lake, South Dakota and made to order to prevent waste.

Apparel Care Instructions

  • Wash in cold water with a natural detergent. Air dry or turn inside out and dry on low.

Shipping Info

  • Orders ship out from our fulfillment center in South Dakota within 3-5 business days via USPS First Class. Upgraded mailing services are available.

  • We ship worldwide. US orders: $5.99 flat rate shipping and FREE shipping over $75!

We Give Back to Nature.

With every purchase, wildflowers are planted for pollinators through our collaboration with The Bee & Butterfly Habitat Fund. Since 2016, we've helped plant over 40 million wildflowers seeds for our tiny but mighty pollinator friends. All of our products are manufactured in WRAP certified, eco-friendly, and anti-sweatshop environments. They are then carefully and professionally screen printed in the Midwest, USA and made to order to prevent waste.

Customer Reviews

Based on 6 reviews

Love these little shirts. Such great quality and cute messages


Not only is the material of the shirt great, the message on the shirt is amazing. My kid always wants to wear this shirt. It’s one of her favorites.

Waynna LeBrija
love the color and the vibes

My girls love nature. I bought 2 in different colors for each of them and they are going to be so excited. I can tell the tees are really good quality, plus I love what each purchase does -- helps the environment. We love butterflies and are going to raise them (again this year) for their birthdays. I thought the tees would be the perfect addition to the experience.

Katlyn Bullock
My daughter loves it

So comfy and cute and making people think about monarchs!

Kristina Stebbins

We absolutely love it! Thank you!

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