Meet the Team

Where It All Began

Nature Supply Co was founded in 2016 by Lindsey Huber. What started out as a small t-shirt side hustle inspired by the simple life, quickly grew into a company with a mission that now offers a wide range of apparel and home goods. The company is based out of McCook Lake, South Dakota where all of our items are made in-house and printed on by hand as orders come in. We are an approved member of 1% For the Planet, where we are doing our part to help save the planet one tee shirt at a time! As members of 1% for the Planet, we’ve committed to donate 1% of our sales to environmental nonprofits around the world! In addition to helping save the world, we can proudly say that our products are 100% eco-friendly, we use plastic-free packaging, we are sustainably sourced, we give you organic options, and we are entirely made in the USA, baby!

Meet the Team

Lindsey, Founder and CEO

Idea maker. Nature lover. Former dance teacher who had an itch for entrepreneurship and capitalizing on all of her creative ideas. She grew up in southeastern South Dakota and moved back to the area after college. It is where Nature Supply Co is headquartered today. Lindsey has a seven year old daughter and they enjoy getting outside as much as possible: from attending their local farmer's market to (attempting) to garden together, from riding bike in the nature preserve near their home to swimming in their backyard in the lake.

Fun Fact: Before Nature Supply Co, Lindsey was highly involved in the world of dance as a dance major at the University of Minnesota in Minneapolis, as a dance choreographer, as an assistant director of a dance studio and last but not least, as a dance team coach at a private college. She is also related to Laura Ingalls Wilder!

Sheena, Director of Communications and Wholesale

The calm one. If you have any questions or concerns, Sheena is our go-to gal. She also assists in handling our wholesale accounts. Sheena lives in North Carolina with her husband and 7 year old daughter. Lindsey and Sheena 'met' in a mutual Facebook group only to discover that Sheena grew up near Lindsey! Excited is an understatement and they hope to continue to get together in person on an annual basis when Sheena comes back to visit family. 

Fun Fact: Sheena graduated with a bachelor's degree in marketing and a graduate degree in human resource management.

Kelly, Fulfillment Coordinator

The life saver. Kelly came to us in late 2019 to take over all of the fulfillment process. She is the one who makes and ships your order from beginning to end! We are so thankful that she has decided to join our team.

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