Our Story

Our Mission

Our hearts are wild about nature. It is our passion, mission and inspiration. Your purchase helps us plant one acre of wildflowers each month through the Bee and the Butterfly Habitat Fund - an organization that establishes high-quality pollinator habitat to ensure honey bee and monarch butterfly populations thrive. To read more about this beautiful organization, including their 'Seed a Legacy' program, click here

Our Roots

Nature Supply Company (formally Magnolia Roots) was founded in September 2016 under a blooming Magnolia tree on Magnolia Court. What started out as a small t-shirt side hustle inspired by the simple life, quickly grew into a company with a wide range of children and adult tees, tote bags, aprons and more. In May 2018, Magnolia Roots Co. became Nature Supply Co. and the rest, they say, is history. We are based out of McCook Lake, South Dakota, where all of our items are made in-house and printed on by hand as orders come in.

 Our Products

Did you know that our tees are sustainably produced? Or that the cotton in our organic line comes from cotton farms in Texas? Did you know our seamstresses are paid only fair wages? Or that our manufacturer’s sewing floor creates almost no waste? We strive to carry goods that are earth friendly while also bringing awareness to important nature-related topics through our designs. Read our blog post to learn more about how our tees are made here. We know we aren’t perfect, but we are taking steps each day to move forward as a responsible company.

ALSO:We use fully recyclable and naturally biodegradable packaging. No plastic!

Our Team

Lindsey, Founder and CEO -Idea maker. Feels incredibly blessed to have such an amazing team. Lindsey lives in South Dakota where Nature Supply Co is headquartered. She is the face behind our Instagram account, fulfills all orders from start to finish in her home on the lake and raises Monarchs on the side with her 6 year old daughter.

-- Fun fact: Before NSC, Lindsey was highly involved in the world of dance (as a dance major at the University of Minnesota in Minneapolis, as a dance choreographer, as an assistant director of a dance studio and last but not least, as a dance team coach at a private college). She is also related to Laura Ingalls Wilder!

Christine, Vice President - Jane of all trades. In her ‘downtime’, you’ll find her mothering five kiddos (plus one on the way!), homeschooling, homesteading and living as minimally as a family of seven can. Christine manages our blog, assists with new product / design ideas, is our in-house photographer and helps Lindsey stay calm. Texan whose finally found her way back home. 

-- Fun fact: Before NSC, Christine traveled the world as a photographer with her husband. After they started having kids, the husband and wife duo had a woodworking business together. Most recently, they experienced the 'simple life' and lived in an RV - with their 5 children!

Sheena, Director of Communications- The calm one. If you have any questions or concerns, Sheena is our go-to gal. She also assists in handling our wholesale accounts. Currently living in North Carolina with her husband and 6 year old daughter. Lindsey and Sheena 'met' in a mutual Facebook group only to discover that Sheena grew up near Lindsey! Excited is an understatement and they hope to continue to get together in person on an annual basis when Sheena comes back to visit family.

-- Fun fact: Sheena graduated with a bachelors degree in marketing and a graduate degree in human resource management. She also runs her own Etsy shop, making and selling headbands!


Our Community

We are so thankful for our customers. Without you, we wouldn't be where we are today. It has been an honor to meet each family farmer, newbie gardener, crazy chicken lady, urban beekeeper and fellow earth-lovers. We are incredibly excited for the future of Nature Supply Co. and it is our dream to be a place where people come together to learn about, celebrate and protect our beautiful planet. Excited to get involved in our nature lovin' community? Check out our links below for exclusive educational materials, videos, printables, discounts and so much more!

  • Follow along on Instagram and tag #natureisneat for a chance to be featured!
  • Sign up for our email list to stay in the know on our latest projects!

We hope you are inspired by what you find here!



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